How to Use ChatGPT Prompts for Business
Writing content for your business can feel like trying to give a TED Talk in a straitjacket. You know you need to show up online, but between juggling client work, existential dread, and trying not to scream into the void of social media, it’s a lot.
Enter: ChatGPT prompts.
No, this is not a sponsored post. And no, ChatGPT isn’t going to replace your brain or magically give you a 7-figure business overnight (although if it did, we’d all be sipping cold bevs on a yacht by now). But when used correctly, ChatGPT prompts can seriously speed up your workflow, unlock your voice, and help you show up with way less stress.
So, WTF Are ChatGPT Prompts Anyway?
Think of ChatGPT prompts like power questions. You feed ChatGPT a well-worded ask (the prompt), and it spits out content in seconds—emails, blog posts, social captions, sales pages, you name it.
But the part no one tells you: the prompt is the real magic. Garbage in = garbage out. But a solid, intentional prompt? That’s where the gold lives.
Why ChatGPT Prompts Work for Small Business Owners and Creatives
Whether you’re a coach, a copywriter, a social media manager, or a one-woman show running your Etsy empire from your kitchen table, chances are you’ve run into the “what the hell do I say online?” problem.
You want to:
Sound like you
Show up with consistency
Not spend 42 hours writing one Instagram caption
And you want to avoid:
Cringe AI-speak
Looking like you copied ChatGPT word-for-word
Burning out just trying to keep up with content
This is where ChatGPT prompts shine. You still need to bring your brain, your vibe, and your values to the table, but the heavy lifting? Offloaded.
Let’s break it down with a real-life example.
Using ChatGPT Prompts for Social Media Content
Let’s say you run a creative business helping Gen Z clients with branding and web design. You’re cheeky, a little spicy, and tired of vanilla posts that go nowhere.
You pull a prompt from our free guide:
“Write 5 engaging Instagram captions in a [tone of voice] tone for a [type of business] that helps [target audience] with [topic]. Include strong hooks and CTAs.”
You plug in:
“Write 5 engaging Instagram captions in an irreverent and fun tone for a creative studio that helps Gen Z business owners with branding and website design. Include strong hooks and CTAs.”
Here’s what ChatGPT gives back (abridged for your sanity):
Caption 1:
“Your logo isn’t just a cute little graphic. It’s your first impression, your digital handshake, your ‘I’m here, ya’ll!’ Let’s make it memorable. DM us to get started.”
Caption 2:
“If Canva’s your BFF and you’re still not booking clients, there’s a reason. Your brand’s got potential, babe. Let’s unlock it.”
Okay, not bad. But it’s giving... AI that almost gets it.
Now what?
How to Refine Your ChatGPT Prompts for Better Output
The first response is a draft, not a done deal. This is where most people get frustrated and quit, but if you tweak your prompt or give ChatGPT a little feedback, the magic gets way closer to your voice.
Step 1: Clarify the voice
The tone “irreverent and fun” is a great starting point, but ChatGPT doesn’t know your vibe yet.
Try adding more detail:
“Can you rewrite these captions to sound like a mix between ‘your creative bestie’ and ‘a branding expert who swears a little and doesn’t do fluff’? Use conversational language and a slightly sarcastic edge.”
Now you’re getting somewhere. The captions come back sounding like:
“Your brand’s first impression shouldn’t feel like a lukewarm handshake. Let’s make it a mic drop. Book a vibe check, unless you love looking forgettable.”
*chef’s kiss* That’s the stuff.
Step 2: Use context stacking
ChatGPT does better the more you feed it. If you’re working in a New Project (which you should be — more on that below), you can paste in old posts you’ve written and say:
“Here are some captions I’ve written before. Can you match this tone while rewriting the new captions?”
Boom. Now your AI assistant has a reference point, and it can mirror your brand voice instead of guessing.
Step 3: Don’t forget the formatting
If you want captions for carousels, reels, or stories, just say so.
“Can you format these captions for a 5-slide carousel, with bold opening hooks and short, punchy lines?”
Or:
“Reformat caption 2 into a voiceover script for a talking-head reel. Keep it conversational and no longer than 60 seconds.”
But Wait! ChatGPT Isn’t a One-and-Done Magic Wand
Let’s be crystal clear: ChatGPT is not your ghostwriter. It’s your co-writer, your content buddy, your smart-but-slightly-awkward intern. It’s here to make your life easier, but you’re still the one who makes it sound like YOU.
That means:
You should edit your ChatGPT outputs
You still need to know your audience
You should inject your weird stories, hot takes, and real voice
In other words: it helps you go faster. But if you want your content to truly resonate, you still have to show up as a human (AI can’t tell your embarrassing client horror story... yet).
Keep Your Content Organized
Want a super underrated tip? Use the “New Project” feature in ChatGPT. Create a project titled something like:
“[Your Business Name] Copy Vault”
Inside, you can:
Store your brand tone of voice
Paste past posts, bios, and sales pages
Prompt ChatGPT with: “Use my voice from this post to rewrite…”
The more context ChatGPT gets, the more personalized and consistent your content will feel across emails, socials, and sales pages.
Grab 30 ChatGPT Prompts to Build an Epic Brand
Ready to start showing up online in a fraction of the time?
Download our guide with ChatGPT prompts that help you:
→ Define your brand voice
→ Draft emails without losing your personality
→ Plan blog posts that don’t put people to sleep
Still stuck or unsure how to make it sound like you?
🗯️ Book a 15-minute vibe check.
You’ll get a quick content strategy nudge or help setting up your own ChatGPT project within minutes.
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